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Content Pillar Planner

Pick your business type to get a set of content pillars — the core themes your posts should rotate through — with a suggested posting mix and example post ideas for each one.

Your business

A content pillar is a recurring theme or category for your posts — having 4–5 of them gives you a rotation so you're not staring at a blank page wondering what to post next, and keeps your content from becoming all promotion all the time.

The suggested mix is a starting point, not a rule — if one pillar consistently performs better, lean into it more. Use the Posting Consistency Planner to turn these pillars into an actual weekly schedule.

When you're ready to write a specific post, the Caption & Hook Generator can help turn any of these ideas into a hook, caption and call to action.