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Content Pillar Planner

Describe your business, audience, expertise and primary goal to get five tailored content pillars, a suggested posting mix and specific post ideas.

Your business

A content pillar is a recurring theme for your posts. This planner selects four business-specific themes plus one goal-specific theme, then tailors the angles and ideas to your audience and expertise.

The 30% / 20% / 20% / 15% / 15% mix is a starting point, not a rule. If one pillar consistently performs better, lean into it more. Use the Posting Consistency Planner to turn these pillars into an actual weekly schedule.

When you're ready to write a specific post, the Caption & Hook Generator can help turn any of these ideas into a hook, caption and call to action.

Read the Full Content Pillar Guide →