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Content Repurposing Planner

Pick the type of content you've already made, and get a checklist of ways to turn it into threads, reels, newsletter blurbs and more — without starting from scratch.

Your content

Leave all unchecked to see ideas for every platform.

Every piece of content you create can usually be turned into 5–8 smaller pieces for other platforms — a long blog post becomes a thread, a quote graphic, a newsletter blurb and a short video, for example. This tool gives you a starting checklist based on the type of content you already have.

Check off platforms as you go, and don't feel you need to do all of them at once — pick 2–3 that fit the channels you're already prioritizing (see the Traffic Channel Fit Quiz if you're not sure which those are).

For platform-specific tips on tone, format and posting cadence, see Social Media Promotion by Platform.