CPC, CPM & ROAS Calculator
Enter your campaign numbers to instantly calculate cost-per-click, cost-per-thousand-impressions, click-through rate, cost per acquisition, return on ad spend and return on investment.
Campaign numbers
CPC (cost per click) = Spend ÷ Clicks. CPM (cost per 1,000 impressions) = Spend ÷ Impressions × 1000. CTR (click-through rate) = Clicks ÷ Impressions × 100. Conversion Rate = Conversions ÷ Clicks × 100. CPA (cost per acquisition) = Spend ÷ Conversions. ROAS (return on ad spend) = Revenue ÷ Spend. ROI = (Revenue − Spend) ÷ Spend × 100.