UTM Link Builder
Build a campaign URL with UTM parameters so Google Analytics and other tools can tell you exactly where your traffic and conversions are coming from.
Campaign details
The referrer: where the traffic comes from.
The marketing medium used.
The specific campaign, promotion or product launch.
Paid keyword, if applicable.
Use to differentiate similar ads or links.
UTM parameters are small tags added to a URL that tell analytics tools (like Google Analytics, GA4, HubSpot, etc.) where a visitor came from. Source is the platform or referrer (e.g. facebook, google, newsletter), medium is the channel type (e.g. social, email, cpc, organic), and campaign identifies the specific promotion. Term and content are optional and most useful for paid search and A/B testing different creatives.