Engagement Rate Calculator
Enter your follower count and average likes, comments and shares per post to find your engagement rate — and see how it compares to typical benchmarks for your platform and account size.
Your numbers
Engagement rate here is calculated as (likes + comments + shares/saves) ÷ followers × 100, using your average numbers per post. This is the most common way to measure engagement relative to audience size.
Benchmarks vary a lot by platform and account size — smaller accounts (sometimes called "nano" or "micro") often see much higher engagement rates than large accounts, because their audience tends to be more personally connected. We compare your rate to a typical range for accounts your size on the platform you selected.
For ideas on improving consistency and content variety, see the Growth & Traffic Guides section, including the Posting Consistency Planner and Content Repurposing Planner.