Ad Budget Allocator
Enter your monthly ad budget, business type and primary goal to get a suggested starting split across Google, Meta, TikTok, LinkedIn and other channels.
Your campaign
The split is based on common spending patterns for each business type, adjusted for your stated goal (e.g. awareness campaigns shift weight toward video and social platforms, while sales-focused campaigns shift weight toward search and shopping ads). Treat this as a starting point for your first month — then use the CPC, CPM & ROAS Calculator to see which channel actually performs best for you, and shift budget toward it over time.