Email Campaign ROI Calculator
Enter your list size, campaign cost, rates and average order value to estimate revenue, profit and real return on investment for each campaign.
Your campaign numbers
Starting from your list size, we apply your open rate to get opens, then your click-through rate (as a percentage of opens) to get clicks, then your conversion rate (as a percentage of clicks) to get conversions. Conversions × average order value gives revenue. Campaign ROI is (revenue − campaign cost) ÷ campaign cost × 100.
Selecting a business type fills in typical industry benchmark open and click-through rates — replace them with your own numbers from your email platform whenever you have them, since real data is always more accurate than a benchmark.
If you enter how many campaigns you send per month, we'll also show projected monthly revenue, cost and profit. For help setting realistic targets for your overall traffic and sales goals, see the Traffic Goal Calculator.