Email Campaign ROI Calculator
Enter your list size, open rate, click rate, conversion rate and average order value to see how much revenue a typical campaign — and your whole list — is really worth.
Your campaign numbers
Starting from your list size, we apply your open rate to get opens, then your click-through rate (as a percentage of opens) to get clicks, then your conversion rate (as a percentage of clicks) to get conversions. Conversions × average order value gives revenue.
Selecting a business type fills in typical industry benchmark open and click-through rates — replace them with your own numbers from your email platform whenever you have them, since real data is always more accurate than a benchmark.
If you enter how many campaigns you send per month, we'll also show projected monthly revenue. For help setting realistic targets for your overall traffic and sales goals, see the Traffic Goal Calculator.