Traffic Goal Calculator
Work backwards from your revenue goal to find out how many visitors you actually need — per month, per week and per day.
Your goal
We work backwards through two stages: customers needed = revenue goal ÷ average revenue per customer; leads needed = customers needed ÷ lead-to-customer close rate; and visitors needed = leads needed ÷ visitor-to-lead conversion rate. That monthly visitor number is then divided into weekly (÷ 4.345) and daily (÷ 30) targets.
The business-type presets provide rough starting estimates for both funnel stages. Definitions vary between businesses, so use the same lead definition in your analytics and sales reporting, and replace the presets with your own measured rates as soon as you can.
Once you know how much traffic you need, check the Free Traffic Strategies guide for organic channels, or the Paid Traffic & Advertising guide and Ad Budget Allocator if you plan to pay for some of it.