Email List Growth Projector
Enter your current subscriber count, how many new signups you get each month, and your unsubscribe/bounce rate to see where your list will be in 3, 6 and 12 months — and how long it'll take to hit a goal.
Your list
Each month, your list loses a percentage of subscribers to unsubscribes and bounces, and gains a fixed number of new signups. We simulate this month by month: next list = current list × (1 − churn rate) + new signups.
Because churn is a percentage, larger lists lose more subscribers per month in absolute terms — this means growth naturally levels off at a ceiling (shown as "Long-Term Ceiling" below) where new signups exactly replace churn. If your goal is above that ceiling, you'll need to increase signups, reduce churn, or both.
Selecting a "List Health" preset fills in a typical churn rate — replace it with your real unsubscribe + bounce rate from your email platform whenever you have it. For ideas on growing your signups, see the Audience Growth Projector and Free Traffic Strategies guide.