List Segmentation Idea Generator
Pick your business type and what you already know about your subscribers, and get a checklist of segments worth setting up — and why each one matters.
About your list
Leave all unchecked to see the essentials every list should start with.
Segmentation means sending different messages to different groups of subscribers instead of one email to everyone. The more relevant an email feels, the more likely it is to be opened, clicked and acted on.
You don't need every data point to start — engagement-based segmentation (active vs. inactive) is built into almost every email platform and is a great place to begin. Add more segments as you collect more data.
Once you've picked your segments, the Welcome Sequence Planner and Email Campaign ROI Calculator can help you plan what to send and estimate the impact.