Open & Click Rate Benchmark Checker
Enter your average open rate and click-through rate to see how you compare to typical benchmarks for your type of business — and get specific tips for whichever one needs the most work.
Your numbers
The benchmark figures below are general industry ranges for each business type — useful as a rough guide, but your own historical performance is always the most meaningful comparison. If you're within a couple of points of the benchmark, you're roughly in line; bigger gaps point to where your biggest opportunity is.
Click-through rate here is measured as a percentage of opens (not of total sends), which is the standard way most email platforms report it.
For a deeper look at what's driving your numbers, the Email Subject Line Tester and Email Campaign ROI Calculator can help you dig into specific campaigns.