Open Rate & CTOR Benchmark Checker
Enter your average open rate and click-to-open rate (CTOR) to compare them with sourced industry benchmarks — and get specific tips for whichever one needs the most work.
Your numbers
Unique clicks ÷ unique opens × 100. This is not CTR, which divides clicks by delivered emails.
Dataset v2025.12.1 uses median open-rate and CTOR figures from MailerLite's Email marketing benchmarks by industry and region for 2026, published 2025-12-03. Median results from more than 3.6 million campaigns sent by 181,000 approved accounts.
CTOR is unique clicks ÷ unique opens × 100. CTR is unique clicks ÷ delivered emails × 100. This checker consistently uses CTOR.
For a deeper look at what's driving your numbers, the Email Subject Line Tester and Email Campaign ROI Calculator can help you dig into specific campaigns.