Influencer Rate Calculator
Enter a creator's platform, follower count, content type and niche to get a fair, benchmark-based price range for a sponsored post — whether you're a brand budgeting a campaign or a creator setting your own rate.
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This gives you a defensible starting range for a negotiation, not a fixed price — actual rates for any single creator can land outside it depending on their audience quality, content skill and how much a brand wants them specifically.
The base ranges come from 2026 per-platform, per-follower-tier benchmarks published by Hootsuite. Content type, niche, engagement rate, usage rights and exclusivity then adjust that base range up or down.
If you don't know a creator's engagement rate, leave it blank — the calculator uses the platform-typical midpoint instead of guessing.